UTMFree
UTM Campaign URL Builder
Build campaign links that survive an anchor, an existing query string and three people tagging in three different cases.
…/pricing?ref=partner&utm_source=newsletter#plansArithmetic →WordPress 7.1+ Ready345 tools in this category
Marketing Tools
Advertising, campaign and social media numbers, and the links and codes that campaigns run on.
Tools
WHATSAPPFree
WhatsApp Click-to-Chat Link Generator
A wa.me link with the number normalised to international form, because a leading zero or a plus is what makes WhatsApp say the number is not registered.
+44 7700 900123 → wa.me/447700900123Arithmetic →ROASFree
Return on Ad Spend (ROAS) Calculator
ROAS next to the break-even ROAS your margin demands, and next to the ROI it is not, so a healthy-looking ratio cannot hide a loss.
4.20 to 1 · break-even 1.28 to 1 · profit $34,140Arithmetic →FUNNELFree
Sales Funnel Calculator
Stage-by-stage conversion with the weakest step, the biggest loss of people, and what a relative improvement at each step is worth in money.
Stages multiply, they do not averageArithmetic →SOCIALFree
Social Media Post Image Generator
Draws a quote or announcement card at the size each platform uses, fits the text to the box, and says when it will not fit rather than clipping it.
Text fitted, not clippedNo upload →SOCIALFree
Social Media ROI Calculator
Return on a social channel with the hours counted as cost, and a statement of what last-click attribution cannot see in the other direction.
Half the cost is timeArithmetic →ORGANICFree
Social Reach Calculator
Organic reach from followers and a reach rate, with the hours priced into an effective CPM and set against what the same impressions would cost to buy.
Free of media cost onlyArithmetic →INFLUENCERFree
Influencer Rate Calculator
Prices a post on reach and engaged audience rather than follower count, against what the same impressions cost as paid media, with fake followers deducted.
Followers are the weakest predictorArithmetic →LEADSFree
Lead Scoring Calculator
Scores a lead against your own criteria, keeps fit and engagement apart, and checks whether the tiers actually close at different rates.
Does the model predict anythingArithmetic →LEADSFree
Lead Value Calculator
What a lead is worth from the close rate, margin and repeat purchases, which is the only defensible ceiling on what a lead may cost.
Sets the ceiling on cost per leadArithmetic →Intuitive Workflow
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