META ADSFree
Facebook Ads Audience Size Calculator
How much of an audience a budget can reach and at what frequency, with audience overlap priced, and the platform estimate called what it is.
Potential reach counts accounts, not peopleArithmetic →WordPress 7.1+ Ready345 tools in this category
Marketing Tools
Advertising, campaign and social media numbers, and the links and codes that campaigns run on.
Tools
META ADSFree
Facebook Ads Budget Calculator
Sizes a budget against the learning phase: how many ad sets it can keep out of learning, and whether the test split buys enough conversions to decide.
One ad set, not fourArithmetic →META ADSFree
Facebook Ads Cost Calculator
CPM to cost a click to cost a conversion, with what a ten percent improvement in each is worth and what would have to be true to break even.
Three levers, one arithmeticArithmetic →META ADSFree
Facebook Ads Frequency Calculator
Frequency from impressions and reach, the share of spend beyond your effective-frequency threshold, and what capping it would free up.
51.9% of spend past the third exposureArithmetic →META ADSFree
Facebook Ads Reach Calculator
Unique reach from an exposure model rather than a division, with how many people see the ad once, twice or six times, and how quickly reach saturates.
Impressions are not peopleExposure model →CVRFree
Conversion Rate Calculator
Your conversion rate with the range it could really be, plus revenue per visitor, so you stop comparing two numbers that are inside each other's noise.
2.35% · range 2.09% to 2.63% · $1.76 a visitorArithmetic →COUPONSFree
Coupon Code Generator
Batches of coupon codes from the browser's own randomness, on an alphabet with no character that can be misread, with the guessability stated in bits.
10 codes · 47 bits each · no O/0, I/1 or S/5crypto.getRandomValues →CPCFree
Cost Per Click (CPC) Calculator
Cost per click, and the break-even click: what a click is worth at your conversion rate and margin, which is the number that says whether your CPC is cheap.
CPC $1.42 · worth $2.34 · headroom $0.92Arithmetic →CPMFree
CPM & Impressions Calculator
Solve CPM, cost or impressions from the other two, and add reach to see the frequency and what reaching one person really cost.
CPM $7.20 · frequency 6.41 · $0.0462 a personArithmetic →CTRFree
Click-Through Rate (CTR) Calculator
CTR with its confidence range, and the impressions it would take to tell your rate apart from another one, because small rates are noisier than they look.
0.507% · range 0.471% to 0.545% · needs 447KArithmetic →Intuitive Workflow
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