UTMFree
UTM Campaign URL Builder
Build campaign links that survive an anchor, an existing query string and three people tagging in three different cases.
…/pricing?ref=partner&utm_source=newsletter#plansArithmetic →WordPress 7.1+ Ready345 tools in this category
Ads & Campaigns Tools
The numbers a campaign is judged on, calculated the way the platforms calculate them: CTR, CPC, CPM, ROAS, budgets and UTM links.
Tools
ROASFree
Return on Ad Spend (ROAS) Calculator
ROAS next to the break-even ROAS your margin demands, and next to the ROI it is not, so a healthy-looking ratio cannot hide a loss.
4.20 to 1 · break-even 1.28 to 1 · profit $34,140Arithmetic →FUNNELFree
Sales Funnel Calculator
Stage-by-stage conversion with the weakest step, the biggest loss of people, and what a relative improvement at each step is worth in money.
Stages multiply, they do not averageArithmetic →LEADSFree
Lead Scoring Calculator
Scores a lead against your own criteria, keeps fit and engagement apart, and checks whether the tiers actually close at different rates.
Does the model predict anythingArithmetic →LEADSFree
Lead Value Calculator
What a lead is worth from the close rate, margin and repeat purchases, which is the only defensible ceiling on what a lead may cost.
Sets the ceiling on cost per leadArithmetic →LOYALTYFree
Loyalty Points Calculator
What a points scheme costs as a discount rate, what breakage changes, the liability it builds, and the uplift it needs to break even.
A discount with a delayArithmetic →MIXFree
Marketing Mix Model Calculator
Channel spend and attributed revenue turned into marginal return, then a split that equalises it, with the saturation you assume stated on every projection.
Equalise the marginArithmetic →PPCFree
Google Ads & PPC Budget Calculator
Builds a search budget forward from keyword volume, then prices the impression share the budget cap gives up at the marginal click rather than the average one.
The cap is the cheapest growthArithmetic →GOOGLE ADSFree
Google Ads Impression Share Calculator
Eligible impressions from your share, with the budget and rank losses separated, because one is a spending decision and the other is not.
Budget loss and rank loss are different problemsArithmetic →GOOGLE ADSFree
Google Ads Quality Score Calculator
Estimates quality score from its three components and shows what each score pays for the same position, using the Ad Rank relationship.
A diagnostic, not a leverArithmetic →Intuitive Workflow
Three steps. Zero onboarding hurdles.
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