EMAILFree
Email Marketing ROI Calculator
Return on an email campaign counting the hours as well as the platform fee, with the open rate labelled unreliable since Apple began prefetching pixels.
Open rate is no longer a measurementArithmetic →WordPress 7.1+ Ready345 tools in this category
Ads & Campaigns Tools
The numbers a campaign is judged on, calculated the way the platforms calculate them: CTR, CPC, CPM, ROAS, budgets and UTM links.
Tools
EMAILFree
Email Subject Line Generator
Shows where a subject line is cut off on each client, what a filter notices, and mechanical rewrites of your own words rather than invented copy.
Opens stopped meaning much in 2021Text →META ADSFree
Facebook Ads Audience Size Calculator
How much of an audience a budget can reach and at what frequency, with audience overlap priced, and the platform estimate called what it is.
Potential reach counts accounts, not peopleArithmetic →META ADSFree
Facebook Ads Budget Calculator
Sizes a budget against the learning phase: how many ad sets it can keep out of learning, and whether the test split buys enough conversions to decide.
One ad set, not fourArithmetic →META ADSFree
Facebook Ads Cost Calculator
CPM to cost a click to cost a conversion, with what a ten percent improvement in each is worth and what would have to be true to break even.
Three levers, one arithmeticArithmetic →META ADSFree
Facebook Ads Frequency Calculator
Frequency from impressions and reach, the share of spend beyond your effective-frequency threshold, and what capping it would free up.
51.9% of spend past the third exposureArithmetic →META ADSFree
Facebook Ads Reach Calculator
Unique reach from an exposure model rather than a division, with how many people see the ad once, twice or six times, and how quickly reach saturates.
Impressions are not peopleExposure model →META ADSFree
Facebook Ads ROI Calculator
Return on ad spend as reported, as profit against the break-even the margin sets, and as incremental profit once the conversions you had anyway are removed.
Break-even is 1 over marginArithmetic →CVRFree
Conversion Rate Calculator
Your conversion rate with the range it could really be, plus revenue per visitor, so you stop comparing two numbers that are inside each other's noise.
2.35% · range 2.09% to 2.63% · $1.76 a visitorArithmetic →COUPONSFree
Coupon Code Generator
Batches of coupon codes from the browser's own randomness, on an alphabet with no character that can be misread, with the guessability stated in bits.
10 codes · 47 bits each · no O/0, I/1 or S/5crypto.getRandomValues →Intuitive Workflow
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