LOYALTYFree
Loyalty Points Calculator
What a points scheme costs as a discount rate, what breakage changes, the liability it builds, and the uplift it needs to break even.
A discount with a delayArithmetic →WordPress 7.1+ Ready345 tools in this category
Marketing Tools
Advertising, campaign and social media numbers, and the links and codes that campaigns run on.
Tools
MIXFree
Marketing Mix Model Calculator
Channel spend and attributed revenue turned into marginal return, then a split that equalises it, with the saturation you assume stated on every projection.
Equalise the marginArithmetic →PPCFree
Google Ads & PPC Budget Calculator
Builds a search budget forward from keyword volume, then prices the impression share the budget cap gives up at the marginal click rather than the average one.
The cap is the cheapest growthArithmetic →GOOGLE ADSFree
Google Ads Impression Share Calculator
Eligible impressions from your share, with the budget and rank losses separated, because one is a spending decision and the other is not.
Budget loss and rank loss are different problemsArithmetic →GOOGLE ADSFree
Google Ads Quality Score Calculator
Estimates quality score from its three components and shows what each score pays for the same position, using the Ad Rank relationship.
A diagnostic, not a leverArithmetic →META ADSFree
Facebook Ads ROI Calculator
Return on ad spend as reported, as profit against the break-even the margin sets, and as incremental profit once the conversions you had anyway are removed.
Break-even is 1 over marginArithmetic →SOCIALFree
Follower Growth Calculator
Growth split into gained and lost, annualised by compounding, with what the growth did to the engagement rate.
Bigger is not the same as betterArithmetic →EMAILFree
Email Marketing ROI Calculator
Return on an email campaign counting the hours as well as the platform fee, with the open rate labelled unreliable since Apple began prefetching pixels.
Open rate is no longer a measurementArithmetic →EMAILFree
Email Subject Line Generator
Shows where a subject line is cut off on each client, what a filter notices, and mechanical rewrites of your own words rather than invented copy.
Opens stopped meaning much in 2021Text →SOCIALFree
Social Media Engagement Rate Calculator
All four engagement rates at once, each with its denominator named, because the same post is 3.5 percent on followers and 10 percent on reach.
3.46% on followers · 10.28% on reachArithmetic →Intuitive Workflow
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