Brand Awareness Calculator
Unaided and aided awareness from survey counts, with the confidence interval that decides whether a wave-on-wave change is real, and excess share of voice.
Most tracker movement is noiseWilson →Advertising, campaign and social media numbers, and the links and codes that campaigns run on.
Unaided and aided awareness from survey counts, with the confidence interval that decides whether a wave-on-wave change is real, and excess share of voice.
Most tracker movement is noiseWilson →The two-proportion z-test, plus the parts that decide whether it means anything: sample size needed, the interval on the lift, and what peeking costs.
z 2.103 · p 0.0355 · needs 888 a sideArithmetic →The budget a revenue target needs, with the interval on the conversion rate it rests on and what happens when the cost per click rises as you scale.
The interval is 61% of the answerArithmetic →One journey through five attribution models side by side, so the swing between last-click and first-click is visible before anybody picks a favourite.
Same conversion, five answersArithmetic →Bounce rate under both definitions, the Universal Analytics one and the GA4 engagement one, from the same sessions, with the gap between them.
Two definitions, same sessionsArithmetic →Generate valid, ready-to-paste WordPress code in seconds without configuring a local runtime.
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