Return on Ad Spend (ROAS) Calculator
ROAS next to the break-even ROAS your margin demands, and next to the ROI it is not, so a healthy-looking ratio cannot hide a loss.
4.20 to 1 · break-even 1.28 to 1 · profit $34,140Arithmetic →Production-tested code generators, converters and formatters crafted for modern WordPress engineers and agency teams. 100% free and executed client-side.
ROAS next to the break-even ROAS your margin demands, and next to the ROI it is not, so a healthy-looking ratio cannot hide a loss.
4.20 to 1 · break-even 1.28 to 1 · profit $34,140Arithmetic →The monthly recognition schedule for a subscription against the cash that arrives on a different timetable, with the deferred balance that sits between them.
Deferred revenue is a liabilityArithmetic →Growth split into new, expansion, contraction and churn, with the quick ratio, both retention figures, and annualising that compounds rather than multiplies.
5.33% a month is 86% a year, not 64%Arithmetic →Revenue as traffic times conversion times order value times repeat purchase, with what ten percent on each is worth and what four optimistic estimates do.
Four estimates compoundArithmetic →Return rate the simple way and the cohort way, plus what a return actually costs once shipping, handling and unrecovered stock value are counted.
A return lags its saleArithmetic →The pot at retirement in money and in today's money, and the income it supports across a range of withdrawal rates rather than at four percent.
Today's money, not future moneyCompound →Loads a page side by side at phone, tablet and desktop widths, and at the pixel either side of each breakpoint, where layouts actually break.
Either side of the breakpointiframe →Test a JavaScript regular expression against your own text: matches highlighted, capture groups listed, replacements previewed, backtracking flagged.
(\w+)@(\w+)\.comECMAScript →What a refund costs against two baselines, since the processing fee and outbound shipping belong to one and the lost margin to the other.
Two baselines, two answersArithmetic →Reading time with the rate on the outside, code counted separately, images counted at all, and a range instead of a single minute the estimate cannot support.
230 wpm prose · code at half · images countedArithmetic →Generate valid, ready-to-paste WordPress code in seconds without configuring a local runtime.
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