Facebook Ads ROI Calculator
Return on ad spend as reported, as profit against the break-even the margin sets, and as incremental profit once the conversions you had anyway are removed.
Break-even is 1 over marginArithmetic →Production-tested code generators, converters and formatters crafted for modern WordPress engineers and agency teams. 100% free and executed client-side.
Return on ad spend as reported, as profit against the break-even the margin sets, and as incremental profit once the conversions you had anyway are removed.
Break-even is 1 over marginArithmetic →Unique reach from an exposure model rather than a division, with how many people see the ad once, twice or six times, and how quickly reach saturates.
Impressions are not peopleExposure model →Frequency from impressions and reach, the share of spend beyond your effective-frequency threshold, and what capping it would free up.
51.9% of spend past the third exposureArithmetic →CPM to cost a click to cost a conversion, with what a ten percent improvement in each is worth and what would have to be true to break even.
Three levers, one arithmeticArithmetic →Sizes a budget against the learning phase: how many ad sets it can keep out of learning, and whether the test split buys enough conversions to decide.
One ad set, not fourArithmetic →How much of an audience a budget can reach and at what frequency, with audience overlap priced, and the platform estimate called what it is.
Potential reach counts accounts, not peopleArithmetic →Summarises a pasted expense list by group and by concentration, and sorts subscriptions by what they cost a year rather than a month.
A fifth of lines, half the moneyArithmetic →Founder ownership through several rounds, with the option pool modelled where it actually comes from: the pre-money, which means the founders pay for it.
The pool comes out of the pre-moneyArithmetic →Reads an EPUB in your browser, follows the spine in reading order, and writes the text and headings into a PDF. The styling and the images stay behind.
Spine order, headings keptZip + PDF, locally →Generate wp_enqueue_style() code with dependencies, a cache-busting version, a media query and conditional loading.
wp_enqueue_style( 'my-plugin', $src, $deps );wp_enqueue_scripts →Generate valid, ready-to-paste WordPress code in seconds without configuring a local runtime.
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